Comments for Leo Burnett - Cultural Fuel http://culturalfuel.net a blog by Leo Burnett Frankfurt Sun, 12 Feb 2012 00:35:25 +0000 http://wordpress.org/?v=2.6.2 Comment on Twitter knows how to make those recruitment videos by Ida Opstad http://culturalfuel.net/2012/02/06/twitter-recruitment-video/#comment-26856 Ida Opstad Thu, 09 Feb 2012 11:05:06 +0000 http://culturalfuel.net/?p=3722#comment-26856 Hi Kirby! I agree that the video was badly made in terms of all the design and production clichés they were playing with, but this is also what I find so great about this video. A company like Twitter has most certainly all the resources and competence they need to make an aesthetic and serious recruitment video, so I applaud them for going the other direction and make a cleverly fun, yet intelligent one (as you said they've included their benefits). So I think the video is just spot on, and I am positive Twitter will attract applicants who wants to "join the flock" with this one, like yourself perhaps? Hi Kirby! I agree that the video was badly made in terms of all the design and production clichés they were playing with, but this is also what I find so great about this video. A company like Twitter has most certainly all the resources and competence they need to make an aesthetic and serious recruitment video, so I applaud them for going the other direction and make a cleverly fun, yet intelligent one (as you said they’ve included their benefits). So I think the video is just spot on, and I am positive Twitter will attract applicants who wants to “join the flock” with this one, like yourself perhaps?

]]> Comment on Twitter knows how to make those recruitment videos by Kirby Koochin http://culturalfuel.net/2012/02/06/twitter-recruitment-video/#comment-26836 Kirby Koochin Thu, 09 Feb 2012 00:46:29 +0000 http://culturalfuel.net/?p=3722#comment-26836 Hi, you are right this video was pretty bad. Is this actually a recruitment video, for real? I think I'll apply - after all it's mostly about the benefits! Hi, you are right this video was pretty bad. Is this actually a recruitment video, for real?
I think I’ll apply - after all it’s mostly about the benefits!

]]> Comment on Everyday creativity: finding beats in things by Rose Wilson http://culturalfuel.net/2012/02/02/everyday-creativity-finding-beats-in-things/#comment-26614 Rose Wilson Sat, 04 Feb 2012 03:03:50 +0000 http://culturalfuel.net/?p=3718#comment-26614 Ingenius! Ingenius!

]]> Comment on TROPICANA BRINGS SUNSHINE TO LONDON by Karen Stromm http://culturalfuel.net/2012/02/02/tropicana-brings-sunshine-to-london/#comment-26613 Karen Stromm Sat, 04 Feb 2012 02:54:06 +0000 http://culturalfuel.net/?p=3716#comment-26613 That's quite a sight. :) That’s quite a sight. :)

]]> Comment on About by Randy http://culturalfuel.net/impressum/#comment-26469 Randy Wed, 01 Feb 2012 21:41:31 +0000 http://culturalfuel.net/?page_id=26#comment-26469 Starting with people in mind is a great way to develop concepts relevant to individuals, and not just percentages! Starting with people in mind is a great way to develop concepts relevant to individuals, and not just percentages!

]]> Comment on Re-tuning Your Ears for Conscious Listening by steigerhouten loungebank http://culturalfuel.net/2011/07/30/re-tuning-your-ears-for-conscious-listening/#comment-24939 steigerhouten loungebank Thu, 05 Jan 2012 07:36:48 +0000 http://culturalfuel.net/?p=3473#comment-24939 nice one nice one

]]> Comment on HumanKind: Working on a typology of Human Behavior by John Surie http://culturalfuel.net/2010/07/09/humankind-working-on-a-typology-of-human-behavior/#comment-23183 John Surie Sat, 10 Dec 2011 04:03:09 +0000 http://culturalfuel.net/?p=2380#comment-23183 Hi Can you tell me if this was ever published in a paper somewhere? John Surie Managing Partner - Strategy M Health LLC Hi

Can you tell me if this was ever published in a paper somewhere?

John Surie
Managing Partner - Strategy
M Health LLC

]]> Comment on Applying trends to drive powerful solutions by RC Thompson http://culturalfuel.net/2010/11/03/applying-trends-to-drive-powerful-solutions/#comment-22391 RC Thompson Sun, 27 Nov 2011 16:59:10 +0000 http://culturalfuel.net/?p=2775#comment-22391 Hey, Yea, I use Facebook. I attract 'likes' to my fan page using an incentive / reward. "Like" my page and get "____". Then I engage the audience. Really try to build the relationship and actively participate in the conversation. Then, and only ocassionally, will I try to sell. Hey,
Yea, I use Facebook. I attract ‘likes’ to my fan page using an incentive / reward. “Like” my page and get “____”. Then I engage the audience. Really try to build the relationship and actively participate in the conversation. Then, and only ocassionally, will I try to sell.

]]> Comment on About by Keith Anders http://culturalfuel.net/impressum/#comment-21793 Keith Anders Mon, 14 Nov 2011 23:47:50 +0000 http://culturalfuel.net/?page_id=26#comment-21793 A kind of orthogonal comment here, but does anyone know what skyline that is in the header? A kind of orthogonal comment here, but does anyone know what skyline that is in the header?

]]> Comment on About by Jim http://culturalfuel.net/impressum/#comment-21283 Jim Mon, 31 Oct 2011 21:28:23 +0000 http://culturalfuel.net/?page_id=26#comment-21283 I like the idea of a "HumanKind" philosophy! You always have to start with people first - everything else follows from that. By the way, just discovered your blog and I like what I'm seeing. Keep it up! :) I like the idea of a “HumanKind” philosophy! You always have to start with people first - everything else follows from that.

By the way, just discovered your blog and I like what I’m seeing. Keep it up! :)

]]>